Internet/New Media
Ghyka, Vodafone: Rata de penetrare a smartphone-urilor a ajuns la 5% in Romania
Rata de penetrare a smartphone-urilor in Romania se
situeaza in jurul valorii de 5%, comparativ cu 8% la nivel mondial,
cifre mai mari fiind intalnite in statele mai dezvoltate, a declarat
Mihai Ghyka, directorul comercial pentru segmentul persoane fizice al Vodafone
Romania.
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„Spre exemplu, in Marea Britanie rata penetrare se estimeaza ca va depasi pragul de 50%. In tarile din vestul Europei, acest indicator depaseste 20%”, a spus Ghyka, citat de Mediafax.
Conceptul smartphone face referire la un telefon mobil multifunctional, care ofera in plus si functiile oferite de un PDA (Personal Digital Assistant), o agenda si/sau un calendar electronic precum si suport GPS.
Un smartphone dispune de cel putin o aplicatie pentru accesarea paginilor web si pentru managementul conturilor de e-mail, fiind capabil sa faca fotografii si inregistrari audio/video sau sa redea fisiere audio/video.
Vodafone Romania este al doilea jucator local din domeniul telefoniei mobile, cu aproape 10 milioane de clienti.
Principalii concurenti sunt Orange Romania, liderul pietei, si Cosmote Romania.
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