Internet/New Media
Orange sponsorizeaza Euro 2012
Operatorul telecom Orange a anuntat ca va sponsoriza Campionatul European din 2012, care va fi gazduit de Polonia si Ucraina, potrivit Brandrepublic.com.
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Acordul de sponsorizare va acoperi 11 tari, printre care si Romania. Printre celelalte tari se numara Spania, Franta, Marea Britanie, Moldova sau Elvetia.
Activitatea de marketing va fi diferita de la o tara la alta, dar cu siguranta operatorul va oferi posibilitatea de a castiga bilete la Euro 2012.
Operatorul va fi promovat pe stadioane, in timpul meciurilor, pe bilete prin intermediul siglei, precum si in cadrul a numeroase evenimente premergatoare competitiei, ar si pe site-ul oficial al evenimetului.
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