Internet/New Media
Producatorul BlackBerry incearca sa castige teren pe piata aplicatiilor si cumpara o companie de profil
Research in Motion a cumparat firma de software pentru mobile Cellmania, o miscare ce ar putea ajuta pe producatorul telefoanelor BlackBerry sa isi creeze un magazin de aplicatii mai eficient pentru a concura mai bine cu cele ale rivalilor de la Apple si Google.
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Cellmania, cu sediul in California, produce software care ajuta pe cei ce detin continut sa monitorizeze folosirea acestuia, sa taxeze continutul si sa integreze aceste taxe in conturile clientilor, scrie Wall Street Journal. Acestea se pot dovedi software-uri utile in construirea unui magazin de aplicatii similar cu App Store al Apple.
Detaliile financiare nu au fost facute publice iar oficialii RIM nu au comentat.
Deal-ul vine odata cu incercarile RIM de a-si recastiga cota de piata pe un segment din ce in ce mai competitiv, cel al smartphone-urilor si al magazinelor de aplicatii pentru acestea. Valoarea actiunilor RIM a scazut cu 26% de la inceputul anului.
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