Internet/New Media
Razboiul firmelor de a ajunge pe prima pagina in Google
Daca nu apari la cautarile Google, teoretic nu existi. Drept urmare, toate companiile care investesc in strategii de dezvoltare iau in calcul indexarea in Google. Plus ca, pentru a fi cu un pas inaintea miscarilor Google, firmele trebuie sa monitorizeze activ impresiile clientilor via Internet, scrie Gandul.
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Sheila LaPierre, manager independent din Glastonbury, Anglia, sustine ca firmele trebuie sa fie constiente de modul in care evolueaza algoritmul de indexare Google ca sa isi poata ajuta clientii sa le gaseasca cat mai usor brandul.
„O importanta strategie de afaceri consta in folosirea acestor site-uri si pentru supravegherea ?concurentei. Pentru exemplu, daca un client decide sa cumpere o masina dupa ce a vizionat o reclama TV, tot va cauta si pe Internet preturi si dealeri auto inainte de a lua o decizie”, spune Carmine Morra, director Media Interactiv la Donaldson Group din Simsbury. Cea mai la indemana strategie este Google AdWords, serviciul de advertising al Google, care vinde companiilor cuvinte-cheie pentru a isi facilita gasirea.
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