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RIM si HP ar putea apela la un razboi al preturilor in competitia cu iPad
Research In Motion (RIM), Hewlett-Packard (HP) si alti dezvoltatori de hardware ar putea apela la un razboi al preturilor in ofensiva pe care o vor lansa impotriva iPad-ului, liderul pietei de tablete PC in acest moment, sunt de parere analistii citati de Bloomberg.
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RIM este cea mai recenta companie care si-a anuntat intrarea pe aceasta piata, alaturandu-se astfel HP, Acer, LG, Samsung si Dell.
Noii rivali vor apela probabil la strategia „sensibilizarii” portofelului consumatorilor, este de parere Rhoda Alexander, analist in cadrul ISuppli Corp.
Apple a utilizat iPad-ul pentru a crea o piata a dispozitivelor care sa reuneasca mai multe functii decat un smartphone si totusi sa fie mai mic decat un laptop. Ipad-ul, cu vanzari de peste 2 miliarde de dolari in primul trimestru de comercializare, va detine 84% din acesta piata in acest an, potrivit ISuppli.
Preturile mai mici practicate de rivali ar putea frana castigurile Apple, considera Alexander.
„Un razboi al preturilor este inevitabil. Daca Apple participa va participa, este o alta problema”, a spus Alexander.
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