Internet/New Media
Romtelecom comunica tot in stil cinematografic: renunta la familia Telcu pentru un super-erou
Operatorul Romtelecom lanseaza o noua campanie de comunicare, tot in stil cinematografic, inlocuind personajele animate din seria "familia Telcu" cu un super-erou.
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Potrivit oficialilor de marketing ai Romtelecom, compania a ales sa continue platforma de promovarea in stil cinematografic datorita rezultatelor pozitive inregistrate la nivel de crestere a notorietatii reclamelor si brandurilor din portofoliul operatorului.
Noul personaj care comunica produsele si serviciile Romtelecom este un agent special de elita (foto), care isi imparte timpul intre diverse misiuni si viata de familie, respectiv o sotie si fiul sau de 6 ani.
Noua platforma creativa in stil cinematografic pe care sunt dezvoltate campaniile de iarna ale operatorului este creata de departamentul de marketing rezidential al Romtelecom si echipa Grafitti BBDO, agentia de creatie a companiei.
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