Internet/New Media
Studiu GfK: Camerele digitale – crestere spectaculoasa pe primele noua luni din 2010
Vanzarile de camera digitale au crescut semnificativ in primele noua luni ale anului 2010, mai ales pe pietele din tarile emergente, potrivit unui studiu realizat de divizia de Retail &Technology a GfK.
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Vanzarile inregistrate atat in tarile din Orientul Mijlociu si Africa, cat si in cele din regiunea Asia-Pacific au crescut cu 20%, in timp ce Europa de Est a afisat o majorare de 19%.
Spre deosebire de acestea, vanzarile totale de camera digitale au scazut in Statele Unite cu 2% in perioada mentionata.
Pe de alta parte, camerele multimedia (MMC), folosite in comunitatile online de tip Facebook sau YouTube, au crescut in volum mai ales datorita statelor din Europa de Vest, unde reprezinta peste 70% din categoria camerelor video care au card memorie incorporat.
GfK Romania, fondata in 1992, este parte integranta a Grupului GfK. Infiintat in urma cu 75 de ani, ca prima companie de cercetare de piata din Germania, grupul are azi mai mult de 150 de sucursale in 100 de tari de pe 5 continente.
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