Internet/New Media
Tinerii chinezi, cei mai impatimiti utilizatori de Internet pe telefonul mobil
Telefonul mobil a devenit pentru tinerii cu varste intre 18 si 24 de ani un stil de viata. Potrivit unui studiu realizat de Nielsen in opt tari, 73% dintre tinerii chinezi utilizeaza telefonul pentru a intra pe Internet, in timp ce 47% dintre tinerii italieni au un smartphone, cea mai mare rata pe penetrare in tarile care au participat la studiu.
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Studiul a fost efectuat in India, Rusia, China, Germania, Statele Unite, Marea Britanie, Spania si Italia.
Tinerii americani sunt ceva mai cumpatati in ceea ce priveste navigarea pe Internet de pe telefonul mobil. Astfel, doar 48% dintre acestia au folosit telefonul in acest scop in ultimele 30 de zile, in timp ce in Marea Britanie, 46%.
In acelasi timp, mai putin de un sfert dintre tinerii din celelalte tari europene au accesat Internetul prin intermediul telefonului mobil.
O pondere si mai mica a fost inregistrata in India si Brazilia, de doar 10%.
In ceea ce priveste gradul de penetrare al smartphone-urilor in randul tinerilor de 18-24 de ani, Italia ocupa primul loc cu 47%, fata de 36% in Marea Britanie.
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