Lifestyle
Diesel organizeaza pitch pentru contul global de publicitate
Diesel, brandul italian de fashion, organizeaza un pitch pentru atribuirea contului sau global de publicitate, dupa ce agentia Anomaly a renuntat la contract, scrie Brandrepublic.com.
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Chiar daca procesul de reatribuire a contului este inca la inceput, mai multe agentii europene s-au arat interesate.
Anomaly a renuntat la contul global dupa campania sa „Be stupid” (Fii prost), lansata in ianuarie. Campania incuraja consumatorii sa isi arata latura stupida a personalitatii lor prin comiterea de acte prostesti.
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