Media & Advertising
2011: Anul in care online-ul va bate printul in Romania
2011 va fi primul an in care publicitatea pe Internet din Romania o va depasi pe cea din presa scrisa, sustine Catalin Tolontan pe blogul sau, asta in conditiile in care printul a pierdut cel putin 50 milioane euro in 2009.
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Daca luam in calcul faptul ca in 2009 totalul publicitatii din presa scrisa va ajunge la circa 20 de milioane de euro, versus aproximativ 15 milioane euro pe Internet, este aproape o certitudine ca 2011 va fi primul an in care publicitate pe net o va depasi in Romania pe cea din presa scrisa, afirma redactorul sef al Gazetei Sporturilor.
Jurnalistul trage, insa, si un semnal de alarma: „Acum apare ceva ce multi ignora, pe piata de net sunt de cel putin 10 ori mai multi jucatori decat in presa scrisa. O placinta publicitara asemanatoare cu cea care oricum a dus ziarele la pierderi, 20 de milioane de euro, chiar si dublata pe net pana in 2014, se va imparti intre mult mai multi jucatori”.
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