Media & Advertising
Avon a inceput campania de rebranding cu un buget de 340 mil. dolari
Compania de distributie de produse cosmetice Avon a demarat o campanie de rebranding ce urmeaza a se desfasura pe canalele TV, outdoor, Internet, precum si prin intermediul concertelor de muzica.
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Programul de rebranding al Avon la nivel global are planuit un buget de 340 de milioane de dolari anul acesta, cu 35% mai mult fata de totalul cheltuielilor de publicitate din 2006.
Campania din Romania, desfasurata sub sloganul Hello Tomorrow-Viitorul iti surade, face parte din programul de rebranding la nivel international al marcii Avon din peste 100 de tari.
Prima parte a campaniei de comunicare in Romania, realizata de agentiile de publicitate Ogilvy Group si Starcom Media, a inceput saptamana trecuta si a constat in promovarea unui concert din Bucuresti organizat de Avon. In urmatoarele 45 de zile, compania va mai organiza astfel de concerte si in alte orase din tara, a declarat Andreea Catu, PR specialist al Avon.
Oficialii Avon nu au dorit sa faca publica valoarea bugetului pentru campania locala.
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