Media & Advertising
Coca-Cola a numit un nou sef la conducerea diviziei de marketing
Coca-Cola Co. a angajat, in functia de sef al diviziei de marketing a companiei, pe Joe Tripodi, fostul sef de marketing in cadrul celui mai mare asigurator american, Allstate Insurance.
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Tripodi (foto) si-a construit reputatia in timpul celor 9 ani petrecuti la Mastercard International, dupa care a ocupat pozitia de sef al diviziei de marketing in cadrul unei companii producatoare de vinuri.
In cadrul Coca-Cola, Tripodi va fi responsabil de relatia gigantului producator de bauturi racoritoare cu clienti precum Wal-Mart si McDonald’s, ca parte a strategiei de revitalizare a vanzarilor prin intermediul marilor retaileri.
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