Media & Advertising
Coca-Cola abordeaza problema obezitatii in spoturile publicitare (Video)
Producatorul de
bauturi racoritoare Coca-Cola abordeaza chestiunea obezitatii in
spoturile sale publicitare care sunt difuzate de luni in Statele
Unite ale Americii, unde efectul consumului de bauturi carbogazoase
asupra starii de sanatate este subiectul unor lungi dezbateri.
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Grupul a anuntat
intr-un comunicat ca, incepand de luni seara, pe posturile de
televiziune americane este difuzat un spot publicitar „care
ii incurajeaza pe toti oamenii sa aiba in vedere ca toate caloriile
conteaza atunci cand este vorba de greutatea corporala, inclusiv cele
din produsele Coca-Cola si din toate alimentele si bauturile”.
Coca-Cola aminteste si de „angajamentul
companiei de a oferi o gama mai larga de optiuni in ceea ce priveste
bauturile, inclusiv light sau fara calorii, si de a comunica in mod
clar pe produsele sale numarul de calorii continut”.
Un alt spot, care va fi lansat
miercuri, prezinta „vizibil faptul ca o cutie de Coca-Cola
contine 140 de calorii” si „incurajeaza oamenii sa se
distreze arzand aceste calorii”, transmite producatorul in
comunicatul citat de Mediafax.
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