Media & Advertising
Contractul GfK cu ARMA, aproape de final. Vezi ce companii vor sa masoare audientele TV in 2011
Patru companii de cercetare de piata au anuntat ca vor oferta Asociatia Romana pentru Masurarea Audientelor (ARMA) pentru masurarea audientelor posturilor romanesti de televiziune incepand cu 2011. Printre acestea se numara si GfK, actualul furnizor de date de audienta.
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Companiile de cercetare de piata care au afirmat ca vor trimite oferte catre ARMA sunt GfK, Nielsen Company, Kantar Media (fostul TNS) si Media Research, noteaza paginademedia.ro.
GfK a castigat licitatia pentru masurarea audientelor in urma cu 3 ani, adjudecandu-si un contract in valoare de aproximativ 8 milioane euro anual.
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