Media & Advertising
DD la Oltchim: Reclama pe gratis de 256 milioane euro
Dan Diaconescu ar fi trebuit sa plateasca 256 de milioane de euro
pentru a obtine aceeasi vizibilitate la televiziuni, daca n-ar fi existat
privatizarea Oltchim. El a „investit“ insa doar 120.000 de euro, garantia pe
care a pierdut-o pentru ca nu achita pretul actiunilor.
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In cele 12 zile
de cand Dan Diaconescu a atacat in forta cumpararea combinatului Oltchim, nu a
fost zi sa nu fi aparut pe micile ecrane, mai cu seama pe televiziunile de stiri.
Multi au considerat ca garantia de 120.000 de euro platita de Dan Diaconescu la
licitatie a insemnat un buget de campanie electorala.
Bani pierduti! Dar
ziaristul si-a scos cu varf si indesat acesti bani, prezenta sa pe micile
ecrane echivaland cu o veritabila campanie de Public Relations. Daca un client
publicitar ar fi cumparat spatiul de expunere egal cu cel al lui Dan
Diaconescu, pe principalele sapte televiziuni din tara, ar fi trebuit sa scoata
din buzunar cel putin 256 de milioane de euro, scrie Adevarul.
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