Media & Advertising
DDB si BBDO au castigat contul global de creatie al Wrigley
DDB si BBDO, doua dintre agentiile grupului Omnicom, au castigat contul international de creatie in valoare de 200 milioane de dolari al Wrigley, cel mai mare producator de guma de mestecat din lume.
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DDB se va ocupa de conturile globale de creatie ale brandurilor Airwaves, Boomer, Hubba Bubba, Juicy Fruit, Solano si Sugus, iar BBDO va gestiona brandurile Eclipse, Extra, Orbit, Winterfresh, Altoids si 5, potrivit CNN Money.
BBDO se va ocupa, totodata, si de expansiunea Wrigley pe piata din China.
Agentiile DDB si BBDO fac parte din Omnicom, unul dintre cele mai mari grupuri de comunicare din lume, care mai cuprinde, printre altele, retelele TBWA si OMD.
Omnicom este prezent si in Romania prin agentiile Graffiti BBDO, TBWA\Merlin si DDB Bucharest.
Wrigley este cel mai mare producator mondial de guma de mestecat, prezent in peste 180 de tari. Compania comercializeaza in Romania branduri ca Orbit, Winterfresh, Juicy Fruit, Hubba Bubba, Airwaves, Sugus si Solano.
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