Media & Advertising
GroupM: Cheltuielile cu publicitatea din Marea Britanie vor creste cu 4% in 2011
Agentia de publicitate GroupM, care apartine grupului de comunicare WPP, urmeaza sa prezinte prognoza pentru 2011, care sa includa o crestere de 4% pentru piata din Marea Britanie, potrivit unor surse citate de Mediaweek.
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Prognoza Zenith Optimedia, parte a grupului Publicis, ar putea indica o crestere de 3%, piata de publicitate fiind sustinuta in special pe segmentele online (8%) si outdoor (6%).
Prognozele facute de cele doua agentii la sfarsitul lui 2009 pentru 2010 au fost departe de realitate, in conditiile in care cresterea pentru acest an pare sa fie de 7%, iar estimarile lor indicau o stagnare a pietei de publicitate din Marea Britanie.
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