Media & Advertising
Nielsen Company si-a majorat cu 11% veniturile in T3
Grupul media Nielsen Company a raportat o crestere de 11% a veniturilor in al treilea trimestru al acestui an, fata de perioada similara de anul precedent, pana la 1,2 miliarde de dolari, potrivit presei internationale.
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Nielsen Company a raportat, in acelasi interval, deprecierea profitului operational cu 15%, pana la 77 milioane de dolari. Scaderea este justificata de reprezentantii companiei prin costurile restructurarilor efectuate in aceasta perioada, in valoare de 79 milioane de dolari.
Nielsen Company este o corporatie internationala de media prezenta in peste 100 de tari, printre care si Romania. Grupul controleaza, printre altele, compania de cercetare a audientelor TV Nielsen Media Research, firma de cercetare in marketing ACNielsen si publicatiile The Hollywood Reporter si Brandweek.
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