Media & Advertising
Publicis Groupe si-a crescut participatia la agentia braziliana Talent
Publicis Groupe si-a marit participatia la agentia braziliana Talent, de la 49% la 60%, ca parte a strategiei de consolidare a prezentei pe pietele in crestere, relateaza BrandRepublic.
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Publicis a achizitionat 49% din Talent in septembrie anul trecut.
Talent isi va pastra structura manageriala, din care fac parte si fondatorii Julio Ribeiro si Paula Zoega, potrivit sursei mentionate.
Reteaua Publicis din Brazilia include agentiile Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, VivaKi si MSLGROUP.
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