Media & Advertising
Publicis va integra agentiile Leo Burnett, Starcom MediaVest si Digitas
Publicis, unul dintre cele mai importante grupuri de comunicare din lume, prezent si in Romania, a anuntat miercuri ca va integra agentiile de publicitate Leo Burnett, Starcom MediaVest si Digitas, informeaza presa internationala.
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Operatiunea va incepe in SUA, la inceputullui 2008, dupa care va fi extinsa si in celelalte piete in care grupul Publicis este prezent.
Oficialii Publicis au declarat ca, odata cu integrarea, clientii comuni vor fi gestionati de o echipa mixta, care va fi condusa de un manager de la una dintre cele trei agentii.
Publicis este al patrulea grup de servicii de comunicare din lume si cuprinde, printre altele, agentiile Leo Burnett Worldwide, Starcom MediaVestGroup, Saatchi & Saatchi si ZenithOptimedia. Publicis este prezent pe piata din Romania prin agentii Leo Burnett Romania sau Starcom Romania.
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