Media & Advertising
Publicitatea in cinematografe a crescut cu 15% in 2010, la 2,3 mil. euro
Anul trecut, peste 5,1 milioane de spectatori au trecut pragul multiplexurilor din tara, investitiile in publicitatea pe marile ecrane fiind de aproximativ 2,3 milioane de euro.
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Astfel, publicitatea in cinematografe s-a majorat cu 15% fata de 2009, iar estimarile pentru 2011 sunt tot de crestere.
„Inceputul anului 2010 a fost marcat de o scadere dramatica a bugetelor de marketing si publicitate, perioada resimtita inca din septembrie 2009, cand bugetele de advertising au fost orientate catre medii sigure, cinematograful nefiind un canal media de masa”, a spus Elena Constantin, director de marketing al Sugar Media, companie specializata in vanzarea spatiului publicitar din cinema, citata de Financiarul.
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