Media & Advertising
Sponsorii Formula 1 preseaza organizatia sa-si gaseasca director de marketing
Sponsorii Formula 1 au cerut organizatiei sa numeasca un director de marketing, au declarat surse, ce au mentionat ca propunerea a fost facuta la sedinta inaugurala a aliantei F100 de la Londra, saptamana trecuta, scrie brandrepublic.com.
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Valoarea investitiilor facute in F1 de branduri se ridica la 458 milioane de lire sterline.
Se crede ca noua pozitie nu va fi limitata la marketing, ci ar putea include si PR si alte responsabilitati de promovare.
Surse au spus ca functia ar putea fi ocupata de David Wheldon, fost director global de brand al Vodafone, dar acesta a negat acet lucru.
In anul 2011, India va gazdui prima cursa F1.
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