Media & Advertising
Spotul Zaraza ruleaza pe Tv pentru 1 milion de euro
Campania de difuzare a spotului Tv Zaraza pe principalele posturi de televiziune se ridica la 1 milion de euro rate-card, a declarat pentru DailyBusiness Radu Morar, director de marketing la Murfatlar Romania, firma producatoare a coniacului Zaraza.
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Spotul Tv a fost realizat de agentiile Next Advertising si Cap, costul sau ridicandu-se la 30.000 de euro.
„Campania vizeaza asocierea Zaraza cu titluri importante din literatura universalã, urmand ca pe viitor sa fie asociata si cu alte lucruri de valoare: DVD-uri cu filme romanesti, bilete la spectacole de teatru”, a spus Radu Morar.
„Noua campanie Zaraza propune cumparatorilor 50.000 de exemplare din 4 titluri reprezentative din literatura universala, valoarea totala a cartilor ridicandu-se la 100.000 de euro”, a mai precizat Radu Morar.
Campania este realizata in colaborare cu agentiile de publicitate Next Advertising si Cap si se va derula pana la sfarsitul acestui an.
La realizarea spotului Tv au participat, din partea Murfatlar Romania, Radu Morar, marketing director si Florian Radu, brand manager.
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