Media & Advertising
Studiu: The Wall Street Journal, cea mai prestigioasa publicatie de business
The Wall Street Journal este considerata de catre cititorii americanii cu venituri mari cea mai prestigioasa publicatie de business, se arata in studiul Luxury Brand Status Index (LBSI) realizat de firma de cercetare Luxury Institute, citat de presa internationala.
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Argumentele respondentilor au fost ca The Wall Street Journal are o foarte buna acoperire editoriala a domeniului financiar si informatii precise.
Pe pozitia a doua in clasamentul celor mai prestigioase publicatii s-a situat cotidianul britanic Morningstar, iar locul 3 a fost ocupat de o alta publicatie britanica, The Economist.
Studiul Luxury Brand Status Index a fost realizat online, pe un esantion de 2.577 de consumatori bogati de media din SUA, cu venituri anuale medii de 358.000 de dolari.
„The Wall Street Journal” este unul dintre cele mai importante cotidiene economice din lume, cu editii in SUA, Europa si Asia. Publicatia este editata de compania Dow Jones & Co., achizitionata anul acesta de Rupert Murdoch, detinatorul conglomeratului media News Corporation.
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