Media & Advertising
Super Bowl 2013: VW isi mentine decizia de a difuza o reclama considerata „rasista” (Video)
Conducerea Volkswagen America a anuntat
ca isi mentine decizia de a difuza in timpul galei Super Bowl un spot
publicitar, desi acesta a fost considerat de anumite persoane ca ar
fi "rasist", intrucat prezinta un angajat de birou,
caucazian si jovial, vorbind cu accent jamaican.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2013/01/510931fcecbf4.jpg)
Avand sloganul „Get In, Get Happy”
(„Urca si fii fericit”), aceasta reclama cu o durata de 60
de secunde la noul model Beetle a fost vazuta de peste 614.000 ori de
cand a fost publicata pe contul de pe YouTube al grupului Volkswagen
si va fi difuzata duminica, in timpul galei Super Bowl – finala Ligii
profesioniste de fotbal american (NFL).
Reclamele difuzate in timpul acestei
partide de fotbal american sunt cele mai scumpe din lume, noteaza Mediafax.
„Nu-ti face griji, totul va fi
bine”, spune in aceasta reclama personajul Dave, zambitor, cu un
pronuntat accent jamaican, unuia dintre colegii sai de munca.
„M-a socat, este un spot atat de
rasist”, a declarat pentru postul NBC Barbara Lippert, critic
profesionist pentru site-ul specializat in publicitate Mediapost.com.
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