Media & Advertising
Super Bowl 2013: VW isi mentine decizia de a difuza o reclama considerata „rasista” (Video)
Conducerea Volkswagen America a anuntat
ca isi mentine decizia de a difuza in timpul galei Super Bowl un spot
publicitar, desi acesta a fost considerat de anumite persoane ca ar
fi "rasist", intrucat prezinta un angajat de birou,
caucazian si jovial, vorbind cu accent jamaican.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2013/01/510931fcecbf4.jpg)
Avand sloganul „Get In, Get Happy”
(„Urca si fii fericit”), aceasta reclama cu o durata de 60
de secunde la noul model Beetle a fost vazuta de peste 614.000 ori de
cand a fost publicata pe contul de pe YouTube al grupului Volkswagen
si va fi difuzata duminica, in timpul galei Super Bowl – finala Ligii
profesioniste de fotbal american (NFL).
Reclamele difuzate in timpul acestei
partide de fotbal american sunt cele mai scumpe din lume, noteaza Mediafax.
„Nu-ti face griji, totul va fi
bine”, spune in aceasta reclama personajul Dave, zambitor, cu un
pronuntat accent jamaican, unuia dintre colegii sai de munca.
„M-a socat, este un spot atat de
rasist”, a declarat pentru postul NBC Barbara Lippert, critic
profesionist pentru site-ul specializat in publicitate Mediapost.com.
[dbvideo=1035]
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/david-popovici-7.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/sorin-grindeanu-disputa-pnl-psd-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/david-popovici-8.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/motorina.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/energie-nucleara.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/litoral-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/marea-nordului-industrie-petroliera.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/Colliers-piata-spatiilor-de-birouri-Bucuresti.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/cernavoda-ministerul-energiei.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2023/06/ministerul-finantelor.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/mugur-isarescu-romania-euro.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/05/bnr.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/tren-Odesa.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/sorin-grindeanu-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/sorin-grindeanu-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/Insulele-Kurile-Japonia-Putin-Rusia.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/david-popovici-6.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/04/bnr-3.jpg)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/sorin-grindeanu-2.jpg)
13 Aug. - 15:12
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/trevora-Electric.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/08/drona-costinesti.webp)
13 Aug. - 11:57
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2023/08/intern.jpg)
13 Aug. - 09:53
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/drona-ruseasca.jpg)
13 Aug. - 09:25
