Media & Advertising
Televiziunea este cel mai important canal media pentru americani
Un studiu privind importanta canalelor media releva faptul ca televiziunea detine in continuare suprematia in topul preferintelor, fiind considerata de 36% dintre locuitorii SUA ca fiind prima media ca importanta.
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Aproape o treime dintre americani au pozitionat Internetul pe locul doi in clasamentul canalelor media cele mai importante.
In schimb, Internetul a fost desemnat ca fiind media cea mai „cool” si „exciting” de catre 38% dintre respondenti, in timp ce doar 35% au ales micul ecran.
Rezultatele arata o schimbare de pozitii fata de cel realizat in 2002, cand televiziunea era „cool” pentru apropae jumatate dintre americani, iar Internetul doar pentru un sfert dintre acestea.
Doar pentru 17% dintre locuitorii SUA, radioul este media cu cea mai mare importanta in viata lor. Ziarele nu au obtinut decat un procent de 10%.
Studiul a fost realizat de Edison Media Research pe baza unor chestionare telefonice, pe un esantion de 1.855 de persoane cu varste peste 12 ani.
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