Media & Advertising
Topul reclamelor romanesti cu cele mai mari audiente
Pe primul loc in topul reclamelor cu
cele mai mari audiente este spotul Orange, in care s-a promovat
abonamentul Pantera 39, difuzat in timpul comediei "Sunt plecat in
oras”, transmisa de Pro TV pe 10 februarie (duminica), care a
obtinut 16 puncte de rating la nivel urban.
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Clipul a fost programat pe prima
pozitie in calupul publicitar. Este o dovada ca primele locuri in
pauzele publicitare asigura cea mai mare vizibilitate a reclamelor.
Spotul a avut o durata de 23 de secunde si a fost difuzat la ora
22:02.
Pe locul secund s-a plasat clipul
Petrom din campania „Fabricat in Tara lui Andrei”, cu o audienta
de 15,8%, la nivel urban. Acesta a fost transmis in editia „Stirile
Pro TV – 19” din 29 ianuarie, la ora 19:50, si a beneficiat, de
asemenea, de primul loc in calupul publicitar, potrivit Forbes.ro.
Cea de-a treia treapta a fost ocupata
de spotul de iaurt Napolact, cu 15% rating urban. Clipul a obtinut
aceasta audienta tot intr-o editie a „Stirilor Pro TV – 19”,
dar pe 16 ianuarie, fiind primul in pauza publicitara.
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