Media & Advertising
Toyota Romania promoveaza innoirea parcului auto cu 200.000 euro
Toyota Romania si-a anuntat participarea la Programul National de Innoire a Parcului Auto printr-o campanie cu un buget aproximativ de 200.000 de euro, a declarat pentru DailyBusiness Mihai Bordeanu, marketing director Toyota Romania.
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Toyota participa la Programul National de Innoire a Parcului Auto, astfel incat in orice showroom Toyota vechea masina poate fi inlocuita cu o Toyota noua.
Campania Toyota, semnata de agentia Saatchi & Saatchi, a demarat pe 2 iulie cu un spot TV, un spot radio si macheta de presa. Campania se va derula pana la sfarsitul lunii iulie.
Spotul, dintre cele cinci, realizate de companie in Romania, a fost realizat in doua zile. Castingul pentru masina veche a fost castigat de o Dacie 1100. Cea de-a doua masina folosita in spot a fost o Toyota Auris.
Toyota Romania este clientul Saatchi & Saatchi din anul 2000, agentia ocupandu-se atat de comunicarea corporate, cat si de comunicarea de brand pentru toate modelele pe care Toyota le are pe piata romaneasca.
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