Media & Advertising
Un spot publicitar pentru un parfum YSL, interzis pentru ca simuleaza consumul de droguri
Un spot publicitar pentru unul dintre parfumurile Yves Saint Laurent (YSL)a fost interzis de Advertising Standards Authority (ASA), autoritatea care reglementeaza industria publicitatii din Marea Britanie, pe motiv ca tanara care apare in reclama ar simula consumul de droguri, relateaza BBC.
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Reclama, care a primit 13 plangeri din partea publicului, prezinta o femeie care la un moment dat isi plimba degetul aratator pe interiorul antebratului dupa care apare intinsa pe podea.
Reprezentantii ASA considera ca gestul tinerei ar putea fi interpretat ca o intentie de injectare a substantelor pe baza de opium si asociaza miscarile bruste ale acesteia cu efectul pe care stupefiantele le au asupra organismului uman.
Prin urmare, institutia a calificat difuzarea reclamei ca fiind „iresponsabila si inacceptabila”.
Cu toate acestea, ASA nu contesta numele parfumului, respectiv Belle D’Opium.
Drept raspuns la acuzatiile aduse, YSL se apara prin propriile cercetari, potrivit carora consumatorii nu asociaza reclama cu un eventual consum de droguri, potrivit sursei mentionate.
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