Media & Advertising
WPP si-a dublat bugetul pentru achizitii in acest an
WPP,
cea mai mare companie de publicitate din lune, a alocat pentru acest an un
buget dublu pentru investitii, de peste 200 milioane de lire sterline (325 mil.
dolari), a declarat Martin Sorrell (foto), CEO-ul grupului.
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Intr-un an normal, bugetul era de 100 milioane de lire
sterline.
Compania vrea sa se extinda atat la nivelul pietelor
emergente, cat si pe Internet.
WPP estimeaza un profit operational inainte de dobanzi,
taxe, depreciere si amortizari (EBITDA) de 2,5 miliarde de dolari in acest an. De asemenea,
vrea sa se extinda pe piete emergente precum Brazilia, Rusiam China si India, a
spus Sorrell, conform Bloomberg.
In primele patru luni din acest an, WPP a facut cateva
achizitii de nivel mic si mediu in tari ca Statele Unite, Olanda, China si
Coreea.
WPP a anuntat in aceasta luna ca a achizitionat 70% din
F.biz, cea mai mare agentie de publicitate digitala din Brazilia.
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