New Media
Agentia Hi-Media cumpara cu 65,8 mil. euro site-ul social american Fotolog
Agentia de media din Franta Hi-Media va achizitiona site-ul american de tip "retea sociala" Fotolog printr-un contract in valoare de 65,8 mil. euro, platiti cash si in actiuni, a scris Forbes.
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Hi-Media va plati cash suma de 15,29 mil. euro.
Fotolog este un site social lansat in New York in 2002 care ofera membrilor o platforma pe care acestia pot incarca fotografiile proprii.
Fotolog.com este unul dintre site-urile de interactiune sociala care a inregistrat o crestere semnificativa a numarului de utilizatori in ultimul an. Numarul de membri s-a dublat de la inceputul anului, ajungand pana la 10 milioane, iar numarul de fotografii postate zilnic sunt de aproximativ 700.000. Numarul de pagini vizitate pe luna este de 3,3 mld, conform datelor furnizate de compania de compania de cercetare ComScore.
Cei mai multi abonati provin din Europa, aproximativ 4 milioane de membrii si din America de Sud.
In prezent, Fotolog este detinut de fondurile private de investitii BV Capital si 3i Venture Capital.
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