New Media
Borders lanseaza un concurent pentru Kindle cu 40% mai ieftin
Retailerul online Borders Group intra pe piata cititoarelor de carti electronice (e-reader-n.r.) prin lansarea Kobo, un dispozitiv mai ieftin cu 40% decat cele produse de Amazon.com sau Barnes&Noble, potrivit Bloomberg.
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Kobo poate fi comandat incepand de astazi la pretul de 149,99 dolari, potrivit companiei.
Cititoarele de carti electronice produse de Amazon.com si Barnes & Noble se vand cu 259 de dolari.
Singura speranta pentru a avea succes pe aceasta piata este pretul mai mic, este de parere Michael Souers, analist in cadrul Standard & Poor’s.
Borders intra pe o piata dominata de Kindle si cititoarele electronice produse de Sony.
Vanzarile de dispozitive electronice din Statele Unite vor creste de 5 milioane anul acesta, de la 2,2 milioane din 2009.
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