New Media
Cum cuceresc lumea business-urile online chinezesti
Afacerile tinerilor antreprenori din China cresc cu o viteza
uluitoare, iar potentialul este, inca, "nelimitat". Iar piata este cu
atat mai ofertanta cu cat tara are cel mai mare numar de utilizatori din lume,
485 de milioane, in conditiile in care peste o treime din populatia de 1,3
miliarde de persoane a Chinei petrece timp online.
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Consumatorii chinezi sunt mai
tineri decat erau vesticii atunci cand au descoperit internetul. Asa ca sunt
avizi de distractie, dar sunt mai saraci, chiar daca averea lor creste in ritm
alert.
De exemplu Tencent, a doua mare
firma chineza dupa capitalizare. A pornit la drum ca o clona a serviciului de
chat ICQ, iar rezultatele au depasit
orice asteptari. Are 674 milioane de utilizatori si multe dintre optiunile
serviciului sunt gratuite. Compania face bani vanzand bunuri virtuale celor
care sunt pasionati de jocuri online.
Twitterul Chinei – Weibo – mizeaza pe atragerea
celebritatilor pentru a-si promova serviciile, potrivit [url= http://www.incont.ro/it-c/companiile-chineze-cuceresc-lumea-cum-prospera-cele-mai-cunoscute-business-uri-online.html]incont.ro[/url].
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