New Media
Cum se foloseste Citibank de Facebook pentru fidelizarea clientilor
Citibank a lansat marti o aplicatie care le permite clientilor sa stranga
puncte de fidelizare pe Facebook si sa le foloseasca pentru recompense mai mari decat practica banca in mod obisnuit.
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Banca practica deja acest sistem pe propriul site, dar reprezentantii
acesteia sunt de parere ca Facebook este cea mai buna modalitate prin care isi
pot motiva clientii.
„Vrem sa fim cea mai mare banca
digitala din lume. Daca te uiti la competitorii nostri, noi te putem pune toti
intr-un avion, iti putem oferi toti un card cadou, iti putem oferi marfa, dar
ceea ce am facut aici e posibilitatea de a-ti folosi punctele de fidelitate
intr-un mod diferit”, a spus Ralph Andretta, seful programelor de loialitate in
cadrul Citibank.
„Nu am gasit un loc mai bun decat Facebook pentru acest demers. Clientii nostri
petrec foarte mult timp pe Facebook, asa ca am considerat ca e maniera perfecta
prin care ii putem face sa isi respecte termenele”, a mai spus Andretta, citat de washingtontimes.com.
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