New Media
Cumparaturile online castiga teren: Tranzactii de peste 1 milion de euro prin 2Parale, de patru ori mai mult decat in 2009
In 2010, romanii au facut cumparaturi online de 4,67 milioane de lei (1,1 milioane euro) prin intermediul platformei de marketing afiliat 2Parale, valoare de patru ori mai mare decat cea din 2009.
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Valoarea medie a unei comenzi a fost de peste 200 de lei (fara TVA), potrivit companiei. Cel mai bine vandute produse au fost cele din zona IT&C si cele de fashion.
„Produsele IT&C vor continua sa fie in topul preferintelor cumparatorilor online. Vor castiga insa foarte mult teren magazinele online de fashion, categoria cu cea mai buna evolutie in 2010. Potential au si magazinele online de discount-uri, care atrag online foarte multi cumparatori din offline”, spune Dorin Boerescu, CEO 2Parale.
Tot in ceea ce priveste comportamentul de consum, romanii par ca prefera zilele de marti si miercuri pentru cumparaturi online, in special intervalul 10:00-16:00.
2Parale este o retea de afiliere din Romania, aflata pe piata din 2008. Are un portofoliu de 88 de campanii si peste 3.600 de afiliati.
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