New Media
Google Creative Lab si-a luat director de creatie de la Wieden-Kennedy
Iain Tait, global interactive executive creative director la Wieden-Kennedy, unde a contribuit la producerea unor campanii celebre cum ar fi clipurile virale de la Old Spice, Coca-Cola, Nike sau Levi’s, a anuntat recent pe blogul personal ca va parasi agentia pentru a lucra la Google Creative Lab – echipa in-house dedicata producerii de campanii de marketing pentru toate produsele Google – Android, Chrome, Google + si altele.
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Compania Google este criticata din ce in ce mai des pentru esecul de a intelege social media, insa jurnalistii de la TechCrunch suspecteaza ca aducerea lui Tait in echipa ar putea schimba acest lucru si ar putea imbunatati comunicarea, facand-o virala, potrivit Iqads.
„Sunt constient de criticile primite in ultimul timp de catre Google si ma amestec in asta cu buna stiinta. Deja nu mai e un startup, ci o companie mare cu responsabilitati importante care pot doar sa creasca, asa ca trebuie sa se supuna unor standarde necrutatoare. Iar asta ma motiveaza si ma tulbura in acelasi timp”, scrie Tait pe blogul personal.
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