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Microsoft urmareste centralizarea serviciilor de publicitate online
Oficialii Microsoft au anuntat ca intentioneaza sa dezvolte un serviciu complet de achizitie publicitara, in incercarea de a micsora distanta dintre ei si rivalul direct Google si a obtine o cota mai mare din piata publicitatii online, a scris Financial Times.
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Cumparatorii de publicitate online doresc o singura platforma pentru a achizitiona si a monitoriza toate campaniile Web, considera oficialii Microsoft. Ca urmare, acestia urmaresc sa centralizeze cat mai repede toate serviciile de publicitate raspandite pe Internet, platforme mobile si platforme de jocuri.
Microsoft a achizitionat recent agentia de publicitate aQuantive pentru 6 mld. dolari (4,4 mld. euro).
Microsoft este lider mondial in domeniul software, inregistrand in 2006 un venit de 44,28 miliarde de dolari.
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