New Media
MySpace discuta cu Microsoft si Yahoo pentru contracte de publicitate
Reteaua sociala MySpace, detinuta de News Corp, este in cautarea unor noi contracte de publicitate in functie de rezultatele cautarilor, in conditiile in care intelegerea cu Google expira in august, si a purtat discutii in acest sens cu Microsoft si Yahoo, potrivit unei persoane apropiate companiei, citata de Business Week.
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Orice acord insa va fi substantial mai mic decat intelegerea cu Google, care in 2006 a acceptat sa plateasca 900 de milioane de dolari pentru a plasa publicitate in functie de cautarile efectuate de utilizatori, pe site-ul retelei sociale.
MySpace discuta insa si cu Google pentru prelungirea contractului, potrivit sursei citate.
MySpace s-a luptat sa isi mentina nivelul veniturilor din publicitate in contextul exodului utilizatorilor catre Facebook si a plecarii unor manageri cheie din companie. Cumparata in 2005 pentru 580 de mililoane dolari, MySpace si-a pierdut statul de lider in randul retelelor sociale in 2008.
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