New Media
Twitter intra pe segmentul comertului electronic prin lansarea unui nou serviciu
Twitter intra pe segmentul comertului electronic prin indicarea locurilor unde se pot face achizitii, odata cu lansarea serviciului de alertare "@earlybird", potrivit News.cnet.com.
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Noul serviciu este un cont oficial al Twitter prin care compania isi propune sa impulsioneze achizitiile din mediul online, dar si offline. Cei care vor urmari contul vor vedea mesajele venite din partea companiilor ca pe oricare alt tweet.
Chiar daca pare ca Twitter face o oferta nesemnificativa, serviciul @earlybird este un pas important in demersul de monetizare al companiei. Twitter va incheia parteneriate cu site-urile care vor sa-si faca cunoscute ofertele si fie va percepe bani pentru acest serviciu, fie va profita pentru a-si creste traficul.
Serviciul va targeta la inceput branduri cunoscute in intreaga lume, dar pe parcurs acesta s-ar putea extinde pentru a acoperi si companiile locale.
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