New Media
Yahoo achizitioneaza firma de publicitate Dapper
Yahoo a anuntat marti ca a achizitionat compania Dapper, ce detine o platforma tehnologica prin care furnizeaza creatii publicitare dinamice, scrie pcmag.com.
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Yahoo este deja un client al Dapper, precum si al Kayak.com si al al altor site-uri. Termenii tranzactiei nu au fost precizati.
Yahoo se asteapta sa finalizeze aceasta tranzactie in trimestrul patru, potrivit sursei citate.
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