Auto
Toyota deschide un lant de magazine de lux sub marca Lexus
Grupul nipon Toyota vrea sa deschida
magazine in care sa ofere consumatorilor bunuri de lux, variind de la
genti din piele fabricate in Italia la cafea servita in cani
smaltuite folosind cenusa vulcanica.
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Magazinele de lux ar
trebui sa contribuie la imaginea la nivel global a marcii premium
Lexus, informeaza Bloomberg.
Producatorul auto va inaugura primul
magazin Intersect By Lexus in Tokyo pe 30 august, conform unui
comunicat al grupului. De asemenea, vor fi deschise magazine in New
York si Dubai.
Efortul de marketing al Lexus vine in
contextul planurilor constructorului nipon de a-si creste
notorietatea la nivel global, dupa ce doi ani consecutiv a avut in
SUA vanzari mai slabe pe segmentul de lux comparativ cu BMW si
Mercedes-Benz. Mercedes conduce Lexus la vanzari si in Japonia, piata
de origine a Toyota.
Vanzarile Lexus in SUA au avansat cu
12% in acest an, la 141.446 unitati. SUA este cea mai mare piata
pentru Lexus, reprezentand jumatate din vanzarile marcii.
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