Media & Advertising
Associated Press ieftineste abonamentele pentru a preveni furtul continutului online
Agentia americana de presa Associated Press a anuntat reducerea tarifelor la abonamente si actionarea in instanta a site-urilor care preiau continut fara abonament, scrie presa internationala.
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Associated Press a anuntat o reducere a veniturilor din tarifele incasate cu pana la 30 milioane dolari (22,6 milioane euro) in 2009 si 35 milioane dolari (peste 26 milioane euro) in 2010.
Potrivit oficialilor Associated Press, agentia colaboreaza cu diferite site-uri si alti parteneri pentru a combate furtul de continut pe Internet si are in vedere actionarea in justitie a portalurilor care folosesc informatiile Associated Press fara plata abonamentului.
Pe de alta parte, oficialii Associated Press estimeaza o descrestere de 30% a veniturilor publicatiilor din SUA pana in 2010.
Reprezentantii agentiei au mai estimat ca veniturile proprii provenite de la ziarele americane vor scadea cu o treime intre 2008 si 2010.
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