Media & Advertising
Cotidianul englez Evening Standard s-a transformat intr-un ziar gratuit
Cotidianul Evening Standard se distribuie gratuit incepand de luni, intr-un tiraj de 600.000 de exemplare, comparativ cu 250.000, cat avea in varianta platita, scrie The Telegraph.
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Miliardarul rus Alexander Lebedev, care a cumparat publicatia de la editorul Daily Mail, crede ca si alte ziare vor urma acest exemplu.
Acesta a declarat ca dublarea tirajului ziarului si „mentinerea unui jurnalism de calitate” este ceea ce Londra merita.
„Standard a produs un jurnalism de exceptie din 1827 si asta nu se va schimba sub conducerea mea”, a adaugat Lebedev.
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