Media & Advertising
De ce avem bugete de publicitate mai mici decat cehii si ungurii
Fie ca vorbim de operatori telecom, retaileri alimentari, dealeri auto sau chiar dezvoltatori imobiliari, brandurile internationale, prezente atat pe piata locala cat si pe cea a tarilor din regiune, aloca un buget de comunicare semnificativ mai mic in Romania decat in state precum Cehia sau Ungaria. Cu bani mai putini, se estimeaza ca in 2012, piata media de la noi va avea o evolutie cuprinsa intre o scadere de maximum 10% si o crestere de pana la 5%.
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