Media & Advertising
Indoor-ul a atras doar 1,1% din bugetele de marketing pe 2008
Nisa de publicitate indoor a atras doar 1,1% din investitiile in advertising in 2008, totalizand o piata de circa 6,3 mil. euro, a declarat pentru DailyBusiness.ro Razvan Constantinescu, directorul general al agentiei de profil SPM Indoor Division.
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Constantinescu preconizeaza ca in 2009 nisa de publicitate indoor va reusi sa atraga intre 1,3 si 1,5% din bugetele de marketing ale advertiserilor.
SPM Indoor Division este o agentie de indoor advertising cu capital 100% romanesc ce opereaza in prezent in 27 de locatii din 17 orase ale tarii.
Agentia a finalizat anul 2008 cu afaceri de 1,1 milioane euro.
Din portofoliul SPM Indoor fac parte clienti precum Toshiba, Pepsi, Lipton, Kitekat, Whiskas, Mars, Nokia, Cosmote, Suzuki, Jaguar, Alpha Bank sau Milennium Bank.
Printre principalii jucatori de pe piata locala de indoor advertising
se numara agentii ca Brand Management, Elevate Media, Indoor Media, Sugar Media sau Monopoly Media.
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