Media & Advertising
Internautii nu vor continut platit: The Times a pierdut 88% din vizitatorii unici
Site-urile The Times si Sunday Times au pierdut 88% din vizitatorii unici, din momentul in care au decis sa taxeze continutul, pana in prezent, potrivit unui raport realizat de firma de cercetare Nielsen, citat de presa internationala.
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Studiul Nielsen arata ca doar unul din cinci vizitatori ai site-urilor amintite plateste abonament pentru vizualizarea continutului.
Numarul vizitatorilor unici din Marea Britanie ale variantelor online Times si Sunday Times a coborat de la 3,1 milioane in trimestrul doi al anului, la 1,78 milioane in intervalul iulie-septembrie. Publicatiile au introdus plata pe online in iulie.
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