Media & Advertising
Producatorul berii Budweiser taie comisioanele agentiilor din SUA
Producatorul de bere Anheuser-Busch a decis sa taie comisioanele periodice ale agentiilor de comunicare care lucreaza pe contul Budweiser, pastrandu-le doar pe cele pe proiect, motivand decizia ca parte a planului de reducere a costurilor cu pana la 1,5 mld. de lire sterline (1,7 mld. euro), scrie presa internationala.
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Contul de publicitate al Budweiser este gestionat de agentia DDB Chicago, in timp ce media planning-ul si buying-ul sunt administrate intern.
Anheuser-Busch a fost cumparat de InBev in iulie 2008, pentru 36 miliarde lire sterline (40 miliarde euro), tranzactie in urma careia InBev a devenit cel mai mare producator de bere din lume.
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