Media & Advertising
Radio Vatican va difuza publicitate pentru prima data in 80 de ani de existenta
Reprezentantii radioului oficial al Vaticanului au anuntat ca postul va difuza publicitate, in incercarea de a-si acoperi mai eficient costurile operationale, care ajung la 21,4 mil. euro anual, scrie presa internationala.
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Masura ar fi o premiera pentru postul de radio, in conditiile in care timp de 80 de ani a refuzat varianta obtinerii de venituri din publicitate, motivand ca audienta careia i se adreseaza este una mult prea diversa, atat din punct de vedere geografic, lingvistic, cat si etnic.
Oficialii Vaticanului au tinut insa sa precizeze, in cadrul unei conferinte de presa sustinute saptamana aceasta, ca proiectul se afla inca in stadiu experimental si ca difuzarea de reclama se va face in intervale regulate, doar in pauzele dintre emisiunile postului.
Primele reclame difuzate de postul de radio vor promova compania italiana de electricitate Enel si vor rula in intervalul 6 iulie – 27 septembrie, in 5 limbi diferite.
Radio Vatican numara 200 de angajati si transmite stiri, programe religioase si muzicale in 47 de limbi.
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