Media & Advertising
Studiu: Doar 28% dintre britanici ar plati pentru continutul online al ziarelor
Veste proasta pentru mogulul Rupert Murdoch, care intentioneaza sa introduca o taxa la accesarea continutului online al The News of the World, The Times si The Sun. Potrivit unui studiu realizat de TheMediaBlog.co.uk, numai 28% dintre respondenti s-au aratat dispusi sa plateasca pentru a citi ziare pe net, potrivit presei internationale.
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75% dintre cei care au participat la sondaj sunt de parere ca ziarele britanice nu au un continut pentru care merita sa platesti, mai ales ca acesta poate fi gasit si in alta parte.
Cu toate acestea, 28% dintre respondenti au spus ca ar plati pentru editoriale, iar 13% pentru interviuri exclusive.
Intrebati cu ce afirmatie sunt de acord in cea mai mare masura, 44% dintre participantii la studiu au ales „Ziarele nu vor reusi niciodata sa incaseze bani de pe urma continutului online, cititorii isi vor lua informatiile din alta parte”.
Studiul a fost realizat pe un esantion de 1.000 de persoane.
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