Media & Advertising
ZenithOptimedia a castigat contul global de media al Aviva
Aviva, cea mai mare companie de asigurari din Marea Britanie, prezenta si in Romania, a ales agentia ZenithOptimedia, parte a grupului Publicis, sa gestioneze contul global consolidat de media, estimat la 170 de milioane de euro, potrivit Brandrepublic.com.
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ZenithOptimedia va controla acum cumpararea si planificarea media, precum si prezenta companiei in mediile digitale, activitati care anterior erau impartite intre mai multe agentii.
„Am creat un singur brand global – un pas cheie in transformarea afacerii noastre – iar acum este momentul sa avem o singura agentie media”, a declarat Amanda Mackenzie, director de marketing Aviva.
Deocamdata nu exista planuri pentru revizuirea contului de creatie al companiei de asigurari.
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